Silk
Free cloud storage for all your Amazon content
Vibrant color touchscreen with extra-wide viewing
angle - same as an iPad
Fast, powerful dual-core processor
Favorite children's books, graphic novels, and magazines in rich color
Kindle Fire vs iPad
They have something in common
Tablet PC / Wifi(802.11b/g/n) / Memory (512MB) / Cloud computing /Contents open paltform
core values.
3. Actively manage your culture based on your core values, in every single department.
4. Make "WOW" part of your company's everyday vocabulary.
5. Remember that customer service is an investment, not an expense.
6. Trust and empower your customer service team, and find people that are passionate about customer service.
7. Create a culture book.
8. Give great service to e
core values.
3. Actively manage your culture based on your core values, in every single department.
4. Make "WOW" part of your company's everyday vocabulary.
5. Remember that customer service is an investment, not an expense.
6. Trust and empower your customer service team, and find people that are passionate about customer service.
7. Create a culture book.
8. Give great service to e
1.시장 분석
1)Girl브랜드가 뜬다
-각 화장품 업계는 1823세대를 겨냥한 전문 색조 화장품을 잇따라 준비하고 있다
2)가격파괴 태풍
-경기침체를 맞아 가격거품과 중간 유통단계를 대폭 제거한 제품이 거센 바람을 일으키고 있다. 예) 미샤
3)각 브랜드별 로 전문매장이 생기는 추세이다.
4)다양한 화장
* footwear
‘컨버스’는 100년의 역사와 정통성을 가진 미국 브랜드로 글로벌 패션 아이콘으로 자리 잡았으며, 현재는 나이키 사와 M&A 되었다. 컨버스는 1908년 설립된 이래 7억 5천만 컬레나 판매실적을 가지고 있는 농구화의 대명사로 컨버스 척테일러 올스타는 현재까지 전세계적으로 베스트셀러 신발
Solution 1. One “Brand Czar”
In Hong Kong plant,
they were focusing on other item, not their endemic trench coat.
In USA plant,
they were selling product in half price. So they missed their luxuriance.
These plants were closed resolutely and some employees were
moved to head office in the United Kingdom.
Just one designer were adopted and he led Burberry's coat trend.
Seve
About H&M
Hennes & Mauritz AB comprises five different independent brands
a total of approximately 2,600 stores all over the world.
From a single women wear store in 1947, to a global company offering fashion
introduce e-commerce in the US.
“H&M produces trendy fashion product and offer it for affordable price to consumer.“
- Rolph Erickson
.
.
4P - Product
H&
Ⅰ. 서론
1. 사례 선정 동기
발표 주제인 서비스 관련 기업을 선정하는 과정에서 스타벅스, SK Telecom, CGV 등 많은 의견이 나왔다. 하지만 좀 더 참신한 기업을 찾아보기 위하던 중 세스코에 대한 의견이 나오게 되었다. 평소 세스코 광고를 볼 때 저런 회사도 있구나 하고 넘어갔었는데 세스코 멤버존을
Design, Fast Production, and Saving costs
Strategies
Growth strategy – Concentration
Company is still growing and selling single item
Competitive strategy – Different
‘Storytelling’ strategy
Core Competencies :
New Trend
Before –
Consumers recognized socks as consummer goods.
Now –
Consumers have begun to recognize socks as fashion items.
1. Introduction
"Relationships with customers and suppliers allow us to know what we must be able to supply in real time and then very quickly and precisely meet that demand while maintaining low inventory."
(Dave Schneider, engineering manager of Dell)
As of July 2002, Dell Computer Corporation (Dell) was the world’s largest direct selling computer company, with 34,800 employees in more tha